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Learn which parts of your personality naturally stand out,
and use them to design a memorable and magnetic brand. 

better brand.

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Start with the essential elements

Be seen.

Be understood.

Be memorable.

Is your brand out of focus?


Is your brand missing something?

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Find your brand's Essential Elements— the pieces of your personality that naturally shine — and learn how to use it to create a memorable brand with less effort. 

Maybe you've chased a few clients that turned out to be price-shoppers, or you’re struggling to get your creative business off the ground — or maybe you break out in hives at the thought of going to a networking event. I can help with that. I mean, probably. If you need Benadryl for the hives, I’m actually all out. But I do have lots of ideas that don’t involve small talk or group projects or the word “hustle” (unless we’re talking about the dance and you can teach me how). 

If you're anything like me, you’ve probably spent some time trying to figure out where you fit in — or even worse, how to put yourself out there ::shudder::. I know how exhausting it can be getting your ideas out of your head and transforming them into something meaningful (and profitable).


read more about me >>

I've spent the better part of a decade as the Art Director for Comstock’s magazine, and another decade making a living as a self-employed photographer and freelance designer. More recently, I fell in love with all things personality-type, and [[ talk about when everything changed for me]] became an MBTI® (Myers-Briggs Type Indicator) Certified Practitioner. 

Most days you’ll find me wearing maternity pants longer than I should and creating spreadsheets I’ll probably abandon. If you want to read more about my career as a creative, including that one time I was paid in tacos, stay tuned. 

If you want to read more about me and my 37-year-awkward-phase, click that little button below. You probably won’t regret it (no promises).

I'm Kelly.

I help really smart people make their brands better.

the manifesto


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